The AdRoll Pixel is automatically generated when you create an AdRoll account. It consists of two key components: the Advertiser ID (adroll_adv_id) and the Pixel ID (adroll_pix_id). To use the AdRoll Pixel, simply combine these two IDs with a slash (/) in between. This unique identifier helps track and optimize your ad performance across platforms.
e.g. adroll_adv_id/adroll_pix_id