The Meta Pixel helps track conversions, optimize ad performance and improve remarketing across Meta platforms like Facebook and Instagram. Your Meta Pixel ID is typically a 16-digit number. Be sure to enter the correct ID, as incorrect values will prevent event tracking. With accurate tracking, you can measure the effectiveness of your ads, understand user behavior and refine your marketing strategy for better results. If you’re unsure where to find your Pixel ID, you can locate it in your Meta Events Manager.
e.g. 1234567890123456