Pixels are essential tools for marketers and businesses that want to optimize their advertising campaigns. With Nibbitt’s pixel feature, you can easily track customer behavior and gather valuable insights to refine your marketing strategies—all from your short URLs.

What Are Pixels?

Pixels are small pieces of code provided by ad platforms like Facebook and Google Ads. They help you monitor customer interactions on your website, such as page visits, button clicks, or purchases. This data allows you to:

• Retarget users with relevant ads.

• Optimize ad campaigns based on user behavior.

• Measure conversions more effectively.

Adding and Using Pixels on Nibbitt

Nibbitt makes integrating and managing pixels straightforward. Follow these steps to get started:

Step 1: Obtain Your Pixel ID

Facebook Pixel

1. Log in to your Facebook Events Manager.

2. Select the account where you want to create or manage your pixel.

3. Under Data Sources, click Pixels.

4. Click Add to create a new pixel or select an existing one.

5. Copy the Pixel ID displayed in your Events Manager dashboard.

Google Ads Tag

1. Log in to your Google Ads account.

2. Click on Tools & Settings > Measurement > Conversions.

3. Choose an existing conversion action or create a new one.

4. In the Tag setup section, select Install the tag yourself.

5. Copy the Global Site Tag (gtag.js) or Conversion ID provided.

Other Platforms

For other platforms, like LinkedIn or Twitter, access the platform's advertising or analytics section, locate the tracking code or ID, and copy it.

Step 2: Add Your Pixel on Nibbitt

1. Log in to your Nibbitt dashboard.

2. Navigate to the Pixels page.

3. Click Add Pixel.

4. Enter a descriptive name (e.g., "Facebook Ads Pixel").

5. Paste your pixel ID into the required field.

6. Save your pixel configuration.

Step 3: Apply Pixels to Short URLs

1. When creating or editing a short link:

   1. Click Advanced Options.

   2. Scroll to the end of the block.

2. You’ll see an option to select your desired pixel.

3. Choose the pixel you want to associate with the link.

4. Save and use the short URL in your campaigns.

Tips for Success with Pixels

• Test your pixel: Ensure it's working by using the platform's diagnostic tools (e.g., Facebook Pixel Helper for Chrome).

• Analyze your data: Use the insights gathered to adjust your ad targeting, messaging, or audience segments.

• Stay compliant: Ensure your site has a privacy policy and obtains user consent where required.

Start maximizing your marketing potential by leveraging Nibbitt's pixel tracking.